Story behind Gucci Classic GG Pattern

There is no doubt the GG pattern is the iconic design for Gucci. Embossed into leather, stamped onto suede, printed on silks, woven into jacquards or patchworked together in luxurious crocodile and lizard, it presents us different beauty. You may very clear about the Gucci products featuring GG pattern, but do you know the birth and the history of the classic GG pattern? Now follow me to discover the story behind GG pattern.

There is no doubt the GG pattern is the iconic design for Gucci. Embossed into leather, stamped onto suede, printed on silks, woven into jacquards or patchworked together in luxurious crocodile and lizard, it presents us different beauty. You may very clear about the Gucci products featuring GG pattern, but do you know the birth and the history of the classic GG pattern? Now follow me to discover the story behind GG pattern.

GG is the abbreviation of Guccio Gucci, the founder of the House of Gucci. It was first used in the early sixties when the pattern comes in both signal and double Gs, serving as squared-off fastenings for bags which were developed and made in Gucci’s own forge at the Via delle Caldaie in Florence. Before long, the GG pattern was developed into a diamond-shaped pattern woven into the best-selling cotton canvas luggage. From that on, the GG pattern products became the new love for movie stars and aristocrats. And the House of Gucci began to expand its reputation throughout the world.

Today the GG has been reconfigured and deployed in innumerable designs and redesigns; the eternal GG has appeared and reappeared over time, merged into a circle, back-to-back, inverted, and abstracted. It is no longer a design or a pattern for your accessory, but has become a status symbol that crosses cultures.

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